We believe makeup should do more than decorate — it should restore, support, and celebrate what’s already there. Our line of skin-first color and care is rooted in Korean tradition, and functional ingredients, selected for their long-standing efficacy and natural synergy with the skin. Every product is named for a core botanical ingredient that defines its essence: radiance that begins from a power within.

Being seen can feel like a risk. We honor that.
Our work is for the in-between — the becoming, the contradictory, the I-like-it-better-quiet. We build tools that keep you steady in those moments: a balm that softens; a tint that whispers; ingredients with lineage, not noise. Courage doesn’t always look loud. Sometimes it looks like staying.

I’ve known what it feels like to not want to keep going. Mental health brought me to my lowest, but choosing to stay gave me something I didn’t expect—power. Through the daily work of therapy, tiny habits, and small gratitudes, I kept looking for light outside me and found it, eventually, in me.
Uncommon comes from that belief: healing isn’t linear, beauty is personal, and growth usually starts in the quietest, most uncomfortable places. I didn’t start this to perfect anyone. I started it to make room—for softness, for honesty, for showing up as we are and learning together in the midst of the chaos. If these products do anything, I hope they help you feel present in your own skin. That’s enough.

__________________
Ha Chaeyoon, Founder | @dearchaeyoon